This Gartner book perfectly outlines what major business transformation opportunity companies have ahead of them by implementing a true Digital Edge strateg. The book particularly points out how a transversal Digital Edge strategy, ideally run by a Chief Digital Officer, is instrumental to roll out a Mobility strategy of people and machines. It illustrates that Mobility is bringing a “context feedback loop” (called Extraction loop) that only Mobility can enable. It is the recent evolution in Mobility that are making recent Digital strategies so disruptive.
An absolute must read (short 120p) !
The book took a hard and actionable look at how leaders are applying digital technology to do more than create virtual copies of their current business model. The attraction of this form of digital mimicry is strong : it offers a simple, safe and easy-to-implement approach to digitalization. Playing “follow the leader” in the digital world gives an organization market-matching capabilities that may be viable in the short run, but raises vulnerabilities to digital disruption.
Digital technologies represent more than un upgrade or shift in the way we work. They offer more than “third industrial revolution” that upgrades performance without resolving persistent issues and challenges. Many of the fundamental challenges of the industrial revolution persist in today’s information- based economy.
Digital technology has the potential to do more. That potential lies in how digital capabilities reconnects physical and digital resources in ways that could not have been imagined when substituting bits for atoms constituted the core of a digital strategy. Rather, having a strategy based on the different relationships between physical and digital resources gives an organization an edge grounded in building a viable and valued digital business.