Providing Meaning is key to get Share of Mind

Engagement = “Motiv”-ation = “Meaning”-ation

In my previous post on Enterprise Agility I talked about the challenge of employee engagement. I came across an old Ted from Dan Ariely (watch his TED on What makes us feel good about our work ?)  who  always as passionate, scientific but bang on, really captures the essence on key drivers of engaging people. Enjoy watching the TEd and reading my views/recap.

Industrial world versus knowledge world : Efficiency versus Share of mind
Dan puts it really well that in an industrial worldview, engagement really only used to be measured by physical output : how many bolts per minute do you bolt on. In other words it is all about efficiency. In a knowledge worldview it is really hard to measure “efficiency” : Continue reading