Farmers have been early adopters of GpS and Satalite pictures to do “precision agriculture”. Farmers’ future depends on it to help them be more effective, efficient and more ecological.
Enterprise Mobility is bringing farmer’s capabilities to a totally new level. Farming per definition is an outdoor industry that has not benefitted from a lot of IT infrastructure. New so called “GreenField IT” (greenfield because there was no IT before) is allowing farmers to leapfrog them into a digital future.
GreenField IT is made possible through spectacular evolutions on Smart devices, Internet of things, big data, cloud, crowdsourcing.
Drone’s however turn out to be a critical piece of the puzzle to bring even more GreenField IT to farmers.
Drone’s can indeed capture relevant information from the ground in real time. This is also called “contextual” information that can become a vital input to the farming process (e.g .if pest detected requires adapted spray). Drones can bring that “contextual” granularity down to a “plant by plant” level.
In have listed below two video’s that I believe best capture the impressive evolution in the “intelligence and agility of Drones. To watch the Tedtalks please click on below banners.
I hope this example will trigger the question with you of “what contextual information can fundemmentally enrich my business model”. For sure, somebody else is doing it right now…